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26
Jul
What’s the Best Moisturizer for Dry Skin? Here’s How to Choose
For those of you who have dry skin, using a heavy, rich, and thick moisturizer seems like the obvious choice to provide much-needed m...
06
Jul
Makeup Sponge Hacks Every Beginner Should Know – 100% PURE
The makeup sponge has revolutionized how we apply foundation, concealer, and powder, but many beginners don't realize the full pote...
22
Apr
Every Day is Earth Day at 100% Pure
Every day is Earth Day at 100% PURE. We’re committed to minimizing our environmental footprint in all areas of our clean beauty...
05
Jun
Science-Backed Tip – 100% PURE
Sensitive skin can feel like a tightrope walk—lean one way, and you strip moisture; lean the other, and breakouts flare or redness...