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18
Aug
Thanks to oxygen trapped in dino’s teeth, scientists recreate prehistoric air from millions of years ago
A Tyrannosaurus rex roars in this illustration. Scientists analyzed fossilized teeth from dinosaurs like T. rex to reconstruct p...
22
Apr
Every Day is Earth Day at 100% Pure
Every day is Earth Day at 100% PURE. We’re committed to minimizing our environmental footprint in all areas of our clean beauty...
15
Nov
The Hydration Hero You Need Now – 100% PURE
The beauty world is witnessing a significant shift in lip care preferences, with lip oil emerging as the modern alternative to tra...
14
Jun
Do I Have Fine Lines or Actual Wrinkles? We Explain the Difference – 100% PURE
Visualize this: you wake up, look in the mirror, and notice a subtle glow and smoothness to your skin that wasn’t there before. The...